Product Launch for CliniPeel

The product

A medical adhesive remover with a minty scent. Used by people with a stoma to painlessly and quickly remove used stoma pouches.

The challenge

Catch part of a crowded market with a low-cost alternative from an established provider, without undermining their existing premium product.

The solution

Positioning CliniPeel as a lifestyle product – convenient, practical, and pleasant to use. And, including lots of positive user feedback for social proof.

Design and creative direction by Scott at Spitfire Creative